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Performance Marketing for CosmicAstro – Gemstone Lead Generation
Project type
Lead Generation Ads, Meta Ads Strategy, Campaign Optimization
Platforms
Facebook, Instagram
Client
Mr. Vikram Kumar
CosmicAstro operates in a unique niche—offering both astrology consultations and authentic precious gemstones tailored to individual kundlis. Our objective was focused and clear: run paid campaigns to generate high-quality leads for gemstone purchases.
What we delivered:
Designed and executed Google Ads campaigns targeting people actively searching for certified gemstones like Pukhraj, Neelam, Moonga, etc.
Built targeted ad copies and keyword groups tied to astrology-driven buying behavior
Ensured landing experiences that instilled trust and credibility, crucial in the gemstone space
Optimized campaigns for low cost-per-lead without compromising on lead quality
Despite operating in a trust-sensitive and competitive market, the campaigns performed efficiently—driving relevant leads and inquiries within the first few weeks of launch.














